Have you ever wonder why people leave reviews on social media pages and other websites? Well, because it matters a lot! Whether you’re an online business owner, a freelancer or a service company, you need online reviews. Is the central key to your success because buyers rely on other people’s opinion to trust or not in your company.
Indeed, 90% of customers say that their buying decisions are influenced by online reviews.
Have pages where you can be reviewed
The first step is, of course, create pages where your business can be reviewed. This is the place where your customers can post their opinions.
There’s a lot of websites that you can create your profile, but some of them are really important, for example, Yelp. This is probably the most popular website for reviews, so make sure that you’ve set up a profile.
If you want to be good ranked in search engines, is extremely important that you have a page on Yelp. It will help to show those online reviews when people are searching for your business.
While some people naturally review the places they visited or the service they used, some of them have no idea about it and some just don’t do it for any particular reason. However, if you want to generate more online reviews, asking for reviews in the first place is key.
As a business owner of a big corporation or a small service company, developing an easy and simple process for your customer to leave a review about you will increase your chances of hitting your goal.
Create a sequence of emails after they bought your product or your service. Following up with your clients is a nice way of keeping them close and is more likely that they help you promoting your business.
An automated email sequence is easy and simple. Be direct and polite when asking people to leave an online review. Also, provide the links to the pages that you would like them to leave a review, facilitating the process is showing that you also care about their time.
The timing to send those emails is also important, usually between 3-5 days after the purchase or service has done. Is good to approach them while the experience with your company is still fresh.
In conclusion, reviews can boost your business revenue, so don’t make excuses to not try to get more. Of course is not an easy process, but is worthy when you gain people’s trust.
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