Using Social Media can be a bit confusing if you don’t practice. To reach the bests results you have to learn about the platform you’re using and also your audience habits. Finding what works better for your company is not an easy task, and it can take some time to discover.
Timing is extremely important, knowing when your audience is going to be active can help generate more leads and engagement. Below there’s a list of the best times to post on Social Media according to with Hootsuite.
The best time to post to Facebook
It can be a little tricky to choose the best time to post on Facebook. Since they change their News Feed algorithm, getting your timing right on Facebook isn’t easy.
However, there’s still some times where you can get a higher amount of Likes, comments, shares, and click-through.
The best time to post on Facebook is between 12 p.m. and 3 p.m. Monday, Wednesday, Thursday, and Friday. On the weekends between 12 p.m. and 1 p.m. On the weekends is more likely that your posts get a low engagement rate, but that does not mean that you shouldn’t post those days.
As always, you should test and track results using engagement data gleaned from Facebook’s Page Insights, or other measurement tools to determine what works best for you.
The best time to post on Instagram
Instagram posts appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that photos and videos with lots of comments and Likes have a better chance of appearing near the top of your followers’ home streams.
With Instagram, you’re going to need to do some research and get into the habits of your persona. Are they the type of person who would check Instagram as soon as they wake up? If so, when would that be? Where do they live and work? Also, consider what they do on their commutes and in their free time.
The best time to post on Instagram is from 12 p.m. to 1 p.m. Monday to Friday. Lunch hour is definitely the hour where people have more “free time” to do check their social media accounts.
Boston-based marketing firm Mavrk suggests users consider posting between 6 a.m. and 12 p.m. Their analysis of 1.3 million Instagram posts found that while posting volume is relatively low in the morning, people are still using their smartphones to regularly check their feeds. In this scenario, you would have a good-size audience and less content to compete with.
The best time to post on Twitter
Believe it or not but every post that you do on social media has a lifetime, and with Twitter is only 24 minutes before people can’t see on their timeline. With that in mind, you know that you have a small window to trigger engagement with your audience, so the goal is to be seen by as many people possible, and that’s when your public is using Twitter.
The best time to post on Twitter is at 3 p.m. Monday to Friday. But again, this will differ depending on your audience, location, and content strategy. This is a start point for your company to test which is the best time that suits your better. Start measuring the results and engagement to decide.
Keep in mind that you need to adapt to your goals, considering the location that you want to reach, your audience habits and last choose the best scheduling tool to help you analyze the results.
Remember that social media has a huge impact in how your business positioned in the market. Being active and engage with your audience is extremely important to generate leads and traffic to your website.
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